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7 Shades – the first arc and future plans

Last year we released a four issue mini series called 7 Shades. Created by David Clifford and Peter Rogers, it’s the opening salvo in a supernatural western epic. The plot focuses around the story of Sammael Hicks, drunkard and ne’er do well living in the fictional town of 7 Shades. The Awesome Comics Podcast called it “a wonderfully sort of dark take on the western genre” and we’d agree with that but we’re only just getting started.

All covers for 7 Shades first miniseries
All covers for 7 Shades first miniseries

What’s happened so far?

In the first arc, David and Peter set up the central conflict that will run throughout the series: Samm becomes Sheriff of the town and must somehow face off against his six evil outlaw half-brothers and bring them to justice.

The premise behind the town was established, key characters have been introduced, and some of the supernatural elements were hinted at – including a demonic pact – but to avoid overcomplicating things at such an early stage the story has stayed fairly contained thus far.

We wanted to give the series a strong start so the first two issues were released at the Cardiff Independent Comics Expo while the final two issues of the first arc debuted at Thought Bubble and ICE Birmingham respectively. In each case we were able to get Peter and David there to meet the public and really show off the strength of the story. If you missed out on that, you can try out issue 1 or grab the entire first arc in a bundle!

Peter Rogers, Dave Clifford and Kevin at ICE Birmingham Sept 2018
Peter Rogers, Dave Clifford and Kevin at ICE Birmingham Sept 2018

So… what’s next?

The plan is to keep publishing 7 Shades until we reach the endgame. David and Peter have briefed us on the general direction the story will take (and it’s an exciting one) but they’re playing their cards close to their chest on the exact details. To find out what happens you’ll have to buy the issues and find out! Unlike Dexter’s Half Dozen (also illustrated by David), we won’t be releasing 7 Shades as a sequential series though. Instead, we’ll work in a manner similar to Tank Girl where we’ll complete an arc and then release the whole mini series over the space of a few months. That means that you, the reader, will be able to read whole arcs more quickly.

To make that possible there will be a special one-shot released between each miniseries. That brings us to…

7 Shades: Hell’s Belles

David has recently delivered the pencils for this 48 page one-shot. Each one of these will look at side characters and better explore the town and its secrets. In Hell’s Belles, we shine a spotlight on the proprietor and ladies working at 7 Shades’ infamous brothel. These are not your typical damsels in distress and each one has a story to tell.

Pencils from Hell's Belles page 15
Pencils from Hell’s Belles page 15

We want to be careful about exactly what we say – but the book has an Assault on Precinct 13 vibe to it, and it will examine who each of the Belles are, and how they came to 7 Shades.

7 Shades: Hell’s Belles will be released later this year and the next miniseries is on track for a 2020 release.

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Ask us about our bundle deals

Two of our price guides

When we go to expos and comic cons (and we’re doing about 20 of those this year) we have a little sign on the table with our prices and a notice that says “ask us about our bundle deals”.

Two of our price guides that mention our bundle deals
Two of our price guides that mention our bundle deals

The reason for this is fairly simple: comics are sequential and if you want to pick up a whole story arc at once we want to encourage that… so to make it easier for you we offer discounts based on how many story arcs you pick up at once.

That hasn’t really been possible with our online store until now and we felt that was a little unfair so we’ve created a few pre-selected bundles specifically for the website.

We have four bundle deals so far:

What’s in each bundle?

With each of them, we’ve tried to focus on value for money. The badges are an easy one – they sell for £4 per set of 3 but the bundle is only £6 for six badges. With the 7 Shades miniseries you can have the whole 4 issue story in ebook and physical formats for £17 – it would cost you £24 if you wanted to buy those individually. Our Dexter’s Half Dozen bundle gets you 296 pages of printed comics and the same in digital copies for just £30 compared to the £68 that would cost when bought individually. And with our Dolphin Squad bundle deal you’re getting three graphic novels, a poster, six badges and a whole host of downloadable goodies for just £30! Buying the three graphic novels on their own would be more than that.

We’ve collected things this way because that’s what people usually ask for when they see us at conventions – but if you have other ideas on bundle deals that you’d like to see, contact us and let us know!

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Announcing Age of Savagery: Mystics and Monsters

Cover page of Age of Savagery 2 submission guidelines

“I want to make a comic that’s a cross between Lord of the Rings and Mad Max.” That’s how David Powell originally pitched Age of Savagery to us. He’d been working on the fourth issue of his post-apocalyptic robot adventure comic New Wasteland Fairy Tales for a while and progress had stalled because he had too many ideas but they didn’t fit the storyline he’d already established. His solution was simple: start a new project.

Developing The World of Genodd

It was March 2017 and David had been doodling in his sketchbook drawing fantasy barbarians, beasts and gigantic monuments instead of rampaging robots and gladiator battles. For a long time player of Warhammer and War Machine, fascinated by the close-up gritty skirmish games that revolved around characterful stories and explosive escapades, a fantasy world made sense. It was the break he needed that would clear his palette and allow him to return to New Wasteland Fairy Tales with a new focus.

Concept art for Age of Savagery
Concept art for Age of Savagery

We sat down with him and discussed the world he was designing. Looking over the concept art he’d produced we tried to work out what Deadstar Publishing could bring to the table to help him. He had a solid design for the world, and one that we wanted to see brought to life but producing a graphic novel on his own was a daunting task. Working alone, he could expect to spend a year or two on it at least. Or longer. At that point, the task would be far more than a diversion.

Around that time, we had been considering reviving our Rising Stars compendium. Back in 2010 we released it as our first graphic novel and it started the careers of several creators (including David) and we’d always called it Volume 1 with the intention of producing a second and third volume etc. After a lot of back and fore we agreed that it would be impractical for David to complete a book based in Genodd on his own… but the concept lent itself well to a shared universe populated by many creators. So, we reached out. We produced a submissions document and from that solicited stories set in David’s new world. Twenty two creators came together to share their stories set in David’s world and we launched the book in May 2018. To date it has been one of our most popular graphic novels.

This is the final front and back cover to the book.
This is the final front and back cover to the book.

Doing it again

Ten months on, we’ve sold most of the first print run of Age of Savagery. We’ve had readers come back and tell us that they enjoyed the representation of a variety of characters in the stories, that they loved the art, and even a few people telling us how it had been useful to them as a sourcebook for role playing games. We’ve also had creators messaging us to ask if they could do more with their characters as they’d had more ideas for stories since the book was published.

In the last year, David has been working on New Wasteland Fairy Tales again (we’ll have a blog on that sometime in the future) but also feels drawn to return to Genodd so we’re now opening a submission call for a second volume.

Cover page of Age of Savagery 2 submission guidelines
Cover page of Age of Savagery 2 submission guidelines

Age of Savagery: Mystics and Monsters

The first volume really established the world, setting up the clans living in Genodd and their views on the world. It also showed off the prevalence and significance of the Monuments. For volume 2, which we’ve called Mystics and Monsters, we want to look deeper. In this volume we want to focus on secret societies and mythical beasts. Who are the powers at work behind the scenes? What mysteries do they protect? Will the creature that stalks the woods return or have we driven it away? What was it in the first place? If you’ve got ideas from that and you want to learn more download the submissions guidelines. We’re looking for short comics, prose stories and spot illustrations so all types of talent are needed.

You can find the submissions guidelines here. And you can email ageofsavagery@deadstarpublishing.co.uk if you’ve got any questions about the project.

 

 

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Deadstar’s Expo List 2019

2018 was possibly the busiest year we’ve ever had – we released several new graphic novels, new books, and new comic series’ as well as publishing new instalments for some of our on-going titles. 2019 looks to be equally hectic for us. Below is a list of the shows we’re at, and the ones we’re investigating attending. As the year progresses this might change slightly so keep an eye on it to see when we’re coming to a town near you!

February 2nd – True Believers Comic Festival, Cheltenham
March 2nd-3rd – London Film and Comic Con, London
March 9th-10th – Cardiff Film and Comic Con, Cardiff
March 24th – Cardiff Comics Carnival, Cardiff
April 6th – Swansea Comic and Gaming Convention, Swansea
April 7th – Illustration & Indie Publication Fair, Cardiff
April 27th – 7 Shades signing at Comic Guru, Cardiff
May 4th-5th – Portsmouth Comic Con, Portsmouth
May 11th – Oldham Comic Con 3, Oldham
May 24th-26th – MCM London, London
June 1st-2nd – Comics Salopia, Shrewsbury
June 8th – Dexter’s Half Dozen signing at Sci Fi Collectables, Bridgend
June 15th – Caerphilly Comic Con, Caerphilly
July 13th – Small Press Pop Up, Cardiff [Cancelled]
July 20th-21st – Heroes and Legends, Margam
July 26th-28th – London Film and Comic Con, London
August 11th – Frome Comic Con, Frome
Manchester Comics and Reading Festival, Manchester [Cancelled]
August 31st – ICE, Birmingham
September 7th-8th – Cardiff Film and Comic Con, Cardiff
September 28th-29th – Wyntercon, Eastbourne
October 5th – DragonDaze, Newport
October 25th-27th – MCM London, London
November 9th-10th – Thought Bubble Festival, Harrowsgate
November 16th-17th – MCM Birmingham, Birmgingham
December 7th-8th – Wales Comic Con, Telford [NYC]

[NYC] means Not Yet Confirmed

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The Comic We Almost Couldn’t Publish – Dexter’s Half Dozen: The Stone Child

In 2008, a full two years before Deadstar Publishing was founded, two creators plucked up the courage to start putting out their own comic that was half-way between the A Team and Hellboy. That comic was Dexter’s Half Dozen – and the first storyline released was that of The Stone Child.

Original covers for the first arc of Dexter's Half Dozen

Fast forward to now, David Clifford and Jamie Lambert have completed ten issues – nine in main continuity and a bumper length one shot tenth-anniversary special. The next issue is underway and we’ll give you more information about that one when it comes closer to release.

Ever since we started publishing Dexter’s Half Dozen we’ve wanted to offer The Stone Child as a combined edition but life has a funny way of interfering with plans. Just about everything that could go wrong has gone wrong – we blew up a computer, Jamie and David blew up a computer, somehow all the original art files became corrupted… for a while it looked like things were never going to come together!

Why is this edition of Dexter’s Half Dozen so important to us?

Not long after we began publishing Dexter’s Half Dozen we sat down for a chat with David and Jamie and discussed some of the strengths and weaknesses of the comic. We love the storyline – it’s exceedingly well written and the team behind it have tried to keep it as historically accurate as possible (while accounting for demons, liches, zombies etc!) right down to the reference material of tanks and weapons used. Where it fell down in the first few issues though was David’s lack of practice with the medium so far. By the time they reached issue #5 David had settled into a style that suited the story perfectly… but the first few issues lacked… something.

They agreed. And they wanted to improve the comic so David went (literally) back to the drawing board to add shading and texture to every page, bringing the first three issues up to the same fantastic standard as the later issues. In some cases he redrew the art from scratch to make use of his greater experience of sequential storytelling at that point. This would all be great… and if things had gone to plan we’d have released this collected edition in 2014 or 2015. As you have already read though, things didn’t go to plan.

What went wrong?

We don’t know when it happened, and we’ll never know why it happened but at some point all of the revamped artwork files became corrupted. This was discovered after David and Jamie blew up their computer and they tried reverting to backups. Every page was affected and it seemed for a long time like the idea of releasing a deluxe edition of Dexter’s Half Dozen: The Stone Child was dead in the water.

That was until Danny stepped in. We had just launched Dolphin Squad II: A Death in the Pod, Danny’s second graphic novel, and David had a bonus story in there. When the two of them were discussing their respective works, Danny offered to take a look at the files to see if there was anything he could do to repair them. And there was!

In Danny’s Words

Hi, this is Danny. I’ve been Deadstar’s Art Director since 2010 and originally I was asked to step in to re-letter the series to make it easier to read. I’ve ended up adding a lot more than that though. We decided to re-letter the series after it was rejected by Comixology due to non-standard lettering.

Original artwork from issue 1 of Dexter's Half Dozen

The original edition artwork. 2008.

The image above shows original black and white artwork from issue #1. At the time the Dexter’s team had limited experience creating comics using computers so the lettering was done the old fashioned way. The script was printed, cut out and glued to the original artwork pages. This lead to some of the lettering looking a little rough in places and hard to make any changes if mistakes were noticed in the future.

Updated but corrupted image from issue 1 of Dexter's Half DozenThe updated artwork (corrupted). 2014.

By issue #5 of the original Dexter’s Half Dozen run it was decided that the artwork in future issues should be fully rendered in greyscale rather than the black and white line work seen in the first four issues. Artist, David Clifford went back to the original inked pages and, using a combination of traditional media and computer, fully rendered the first 4 issues and even redid a few pages from scratch. The characters and foreground elements were painted by hand with background textures and shading done on computer. The process took many months but, just has the project was nearing completion, David’s computer crashed and all the work was lost!

The files were eventually recovered from a back up but unfortunately they were corrupted. Lines appeared across much of the artwork and background textures were missing so much data they appeared entirely wrong if they loaded at all. The plans for the collected editions were put on hold.

Danny's attempt to fix corrupted pages from Dexter's Half Dozen

Updated artwork (slightly less corrupted). 2018.

As I was already looking at the original 2008 files with a view to re-lettering them I asked David for access to the 2014 files to see if there was anything I could do. I was expecting to have to completely recreate David’s work by greyscale rendering each page from scratch – but after some experimenting I found that by saving the images as a PDF document before opening them in Photoshop the corrupted backgrounds could be fixed. The lines still remained but they could be repaired with a relatively simple but time consuming process. The image above is the result of that process.

Fully revamped art for Dexter's Half Dozen: The Stone ChildFinal TPB artwork and lettering. 2018.

Whilst repairing the corrupted artwork I also finished the background rendering on several pages that weren’t completed at the time the files were backed up. I was able to put my knowledge and experience to good use with several techniques to duplicate the same style and make my pages look as close as possible to David’s. Along with the artwork I re-lettered the entire collected edition using an updated script from writer, Jaime Lambert.

The cover

Now that you know the trouble we’ve gone to in getting Dexter’s Half Dozen: The Stone Child ready for release in its deluxe collected edition, it’s time for the cover reveal.

Tada!

And here’s the reverse:

What’s in it?

As well as the complete story of The Stone Child, this edition also contains original sketches and concept art, the first ashcan used to promote the series, a pin up by Alex Ronald and will feature a foreword by Barry Nugent, Editor-in-Chief at Geek Syndicate. In total, Dexter’s Half Dozen: The Stone Child is 100 pages long and will be released at the True Believer’s Comic Festival in Cheltenham on February 2nd 2019. You can pre-order it now by visiting our store or by asking your local comic store to order it for you.

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7 Shades – A Brand New Comic From David Clifford and Peter Rogers

Last Saturday we attended the Cardiff Independent Comics Expo and had the pleasure of being joined by the creative team behind 7 Shades and Dexter’s Half Dozen.

 

The creative teams behind 7 Shades and Dexter's Half Dozen
The creative teams behind 7 Shades and Dexter’s Half Dozen

To the left is Peter Rogers, author of the Eagle-nominated anthology series Eleventh Hour as well as many other things. In the middle is David Clifford, artist behind both Dexter’s Half Dozen and 7 Shades – and to the right is Jamie Lambert, writer for Dexter’s Half Dozen.

When we were approached with the concept for 7 Shades we were immediately intrigued. It was described to us as a supernatural western, and having already seen the art for Dexter’s Half Dozen we were sure that David could do the theme justice. And he has.

Each page is fully painted art and looks gorgeous… as you can see here:

The story revolves around events occurring in the mysterious town of 7 Shades. The man you see being rudely awakened in the page above is our protagonist, Sammael Jehosephat Hicks, and he – with the rest of his family are on a quest to save his sister. Sammael is a pretty unreliable individual and to put your faith in him for something crucial is probably a bad idea. To say much more would spoil a story that ought to be read – and you can start that journey here! Below are the covers for issue 1 and 2. The series will be released in arcs and the concluding part of this arc will be released September 2018.

 

One of the things that Peter and David are keen to do is to have a Q&A page in each issue starting from issue 3. If you’ve got a question you’d like them to answer, you can email us or contact them through their own website.

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Cover progression for Age of Savagery

This is the final front and back cover to the book.

With Age of Savagery due to be released in a week’s time, we thought it might be interesting to go over how we got to the final cover image. Cover design can be a tricky thing and is often best achieved through progression in steps with improvements and tweaks along the way. The cover progression of Age of Savagery led to this:

This is the final front and back cover to the book.
This is the final front and back cover to the book. (click it to see it in full view)

It didn’t always look this polished though. At first, we had an internal planning session where we tried to decide on the character and composition of the piece, as well as considering artists whose work might complement the style we were looking for. In the end we went with John Johnston.

The initial sketch:

This was the initial sketch from which the cover emerged.
This was the initial sketch from which the cover emerged.

The image we selected was one of a bloodied face to represent the harshness of the world. We hadn’t finished going through submissions at that point, but already knew there were going to be multiple stories featuring different characters in each so we wanted something that didn’t directly reference any one story but instead gave an idea about the world. We tried various colour permutations (two of which are below) as well as adding a crossed pair of weapons over or behind the face.

After considering our options we chose a blood-red background and from there we were able to start looking at title design options. We’ve found in the past that having a logo for the title allows us to use it in multiple ways (posters, advertising, different editions)… but what kind of logo did we want for Age of Savagery? David Powell, who came up with the original concept, had rejected an initial mock-up that riffed off the likes of One Million Years B.C. (1966) in favour of something a bit  sleeker.

Designing the logo

In the end, we developed and iterated through a number of options…

A and C were rejected on readability grounds. C was better but we thought it didn’t really keep with the savage nature of the theme – it was too futuristic.

D was a marked improvement over the first three – it was far easier to read and had some interesting shapes to it, but it still didn’t feel right to us. E  was an attempt to change direction and bring some different influences in. We generally liked it, but agreed within the team that it was a little plain. Eventually, we came to G. With this, we think we hit the mark. It’s bold, eye-catching, and keeps the theme we were aiming for: an idea that something noble and elegant still exists but which is now besmirched by violence.

A few minor changes to the cover image (like highlighting the face so it didn’t seem so flat) and the front cover was finished!

Onto the back cover…

From there we could focus on the back cover. By this point, the idea of the Monuments (great structures left behind by the Eldar races) had become a firm part of the project and many of the submissions referenced them in one way or another so it made sense to reflect that on the back cover. David Powell produced the art and Danny J. Weston then worked some major with colour to produce these:

Back cover options for Age of Savagery
Back cover options for Age of Savagery (click to enlarge)

Quickly, we discounted D as being uninteresting – the muted colour drained the energy out of the colour. C was similarly discounted for looking miserable. We ditched A because we felt that it took things too far in the other direction, looking too cheerful a place… but the tone of B was just right for what we were looking for. You can also see the advantage of having a logo that can be modified in size/positioning for a title as that allowed us to highlight the title on the back page.Final back cover artWith the addition of our logo and barcode, the back cover was complete. We were pleased at the contrast between front and back cover and how overall the images tied together.

Hopefully, you agree that it’s a cool looking cover and this breakdown has given you an insight into how our covers come to be. Age of Savagery is available now through our webstore – or you can pick it up at conventions, and it will be available on request from all good book and comic stores.

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Life is expensive

© Creative Commons Zero (CC0) via ID 96918400 | Dreamstime Stock Photos

I don’t think it can be denied that life is expensive – every year costs go up a little bit for this, or that, or something else. For us, unfortunately, it’s time to do the same. After 8 years in business we’re introducing our first price rise.

© Creative Commons Zero (CC0) via ID 96918400 | Dreamstime Stock Photos
© Creative Commons Zero (CC0) via ID 96918400 | Dreamstime Stock Photos

What’s changing?

When Deadstar first started in 2010 we set our prices based on what we felt was fair based on what we’d seen on the market and what we felt comfortable spending to build our own collections, so our graphic novels were set at around £10, and our single issues of comics were either £3.75 if they were in colour, or £3.00 in black and white.

Over the past few months though it’s become apparent that we can’t sustain those prices in face of rising costs – so from May 1st 2018 we will be raising prices on some of our products. An example of that is Dolphin Squad II (oops… spoilers) which will retail for £11.99 instead of the £9.99 price that we released the first book for. Likewise, our colour comics will rise from £3.75 to £4.50 and our black and white comics will go from £3.00 to £3.50 each.

Why are we telling you about this price rise now?

With our prices having stayed the same for eight years we felt our loyal customers deserved to know in advance to give you the best possible opportunity to buy any last items missing from your collection at the old price.

We selected the new prices based on the same criteria we looked at in 2010: what other people in the community are charging, and what we’re happy to spend on similar products. We hope that despite this price rise you’ll feel our titles are still good value for money.

Is there anything that won’t be affected?

As things stand, we aren’t looking to increase the cost of our ebooks. Some publishers price their ebooks at the same rate as their physical releases on the basis that the same amount of work went into their production… while we feel that’s true, there’s no stock costs associated with ebooks. Once they exist, they will always be there and there’s no need to manage print costs, postage, table hire and travel to sell them… so we prefer to keep our ebook prices as low as possible.

If our rising costs have put you off buying a physical book or comic from us, at least take solace from the thought that, comparatively, it will now be cheaper than ever to start that ebook collection!

Hopefully, we won’t have to make another announcement like this until 2026!

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Deadstar’s Expo List 2018

2018 is promising to be a big year for Deadstar. We have Age of Savagery, Dolphin Squad volume 2, Dexter’s Half Dozen issue 10 and more releasing over the next few months.

This list will continue to grow as we confirm more dates. For now, you can find us at the following:

February 3rd – True Believers Comic Festival, Cheltenham
May 5th – Swansea Comic and Gaming Convention, Swansea
May 12th-13th – Cardiff Film and Comic Con, Cardiff
May 25th-27th – MCM London, London
June 2nd – Cardiff Independent Comic Expo, Cardiff
June 9th – Caerphilly Comic Con, Caerphilly
July 27th-29th – London Film and Comic Con, London
August 5th – True Believers Summer Variant, Gloucester
August 12th – Frome Comic Con, Frome *Unable to attend*
August 18th – Manchester Comics and Reading Festival, Manchester
September 15th – ICE, Birmingham
September 22nd-23rd – Cardiff Film and Comic Con, Cardiff
September 22nd-23rd – Thought Bubble Festival, Leeds
October 6th – DragonDaze, Newport
October 26th-28th – MCM London, London
November 10th – Bristol Horror Con, Bristol *Show cancelled*
November 24th-25th – MCM Birmingham, Birmingham *Unable to attend*
December 1st – Turn Left, Cardiff

 

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Talking about BitCoin

BitCoin doesn't really look like this... but it's a cool visual.

I know what you might be thinking, “BitCoin? I thought you were a publisher?!”

We are. Our focus is on producing (and selling) the best books, comics and graphic novels we can.

“Right… and how’s that related to BitCoin?”

BitCoin doesn't really look like this... but it's a cool visual.
BitCoin doesn’t really look like this… but it’s a cool visual.

We’ve found over the years that our audience tends to fall towards the geekier side of things. When you’re selling titles about sentient zombies, second world war occult terrors and crime-fighting dolphins that’s not too much of a surprise. Along with that, we like exploring new things and trying innovative technologies.

A few years ago we experimented with a service called Pay With A Tweet; its purpose was fairly simple: to increase visibility of a product through social sharing. We decided to trial it because at the time we were giving away a free sample of an upcoming title as a way of promoting the finished product – but that alone doesn’t bring much traffic to a website. If nobody knows you have something cool available then no one will come seeking it out. What we liked about Pay With A Tweet was that we still got to give away that free sample, but in return each person that downloaded it was prompted to share a message to their followers on Twitter letting them know that they too could see the freebie.

Trying new things

Our hope with it was that – like today’s viral marketing – it would lead to huge amounts of organic traffic (for those of you that don’t read advertising blogs… that means getting visitors to your site without having to pay for advertising). To an extent, it worked. We didn’t get tens of millions of people downloading the freebie sample… but enough saw it that when the book came out we were more than happy with how it sold.

Bringing things back to BitCoin… it’s a technology that we’ve followed on and off for a few years, and which has recently exploded into the mainstream. BitCoin is a “decentralised virtual currency”; it has no tangible representation like pound coins or dollar bills, and isn’t issued by any one nation. Think of it as being a bit like money in a PayPal account – you can still earn it, spend it, exchange it for other currencies etc. And by now you might be guessing where we’re going with this…

That’s right: Deadstar Publishing can now accept payment in BitCoins using BitPay as a payment processor. It’s something we considered as far back as 2015, but our old e-commerce setup didn’t support it, and at the time it was possibly too niche an idea for even our geeky (and non-geeky) fans to use over other choices. Now though, it’s widely enough used that it would be foolish not to try it out.

Is BitCoin the future?

On that front, we have no idea. At the moment though, BitCoin is growing in popularity (and with that, it’s growing in value) and – as you might expect – we want to make it as easy as possible for people to buy cool things from us. To that end, you can consider this our next experiment!